Why Choose Coaching?
- Trevor Williams
- Sep 27, 2025
- 2 min read
I can't tell you all how many times I have heard the questions, “what exactly is transformation coaching?” and “how is it any different from all of the other types of coaching out there?”. It's important to think about how we have been socially conditioned to think about happiness and goal attainment.
As a society we have been sold the idea that we are broken and need to be ‘fixed’. We are told that if we listen to the advice of an expert, buy a piece of technology, follow the latest fad diet, we can be happy. Tik Tok influencers don’t ask us what it would mean for us to be happy, fulfilled, or experience the world courageously; they tell us what we should do, buy, or have. We have been trained to believe that success and goal attainment comes by following someone else's advice or suffering silently until we make it despite the pain. This is true when it comes to getting through change, especially any change that is forced, unplanned, or that we feel unprepared to tackle. Coaching (at least the type we offer at Infinite Sunrise Coaching) offers a completely different perspective, one that empowers clients to break free!
Let’s do an experiment, grab your phone or watch and open the timer, set it for one minute. I am going to ask you to bring something to mind. After the question, start the timer, and sit in the space with that question for at least one minute:
Imagine a major challenge or change you are facing. Bring it to mind. Let yourself feel it. Once you have it centered and the challenge or change is clear in your mind;
What is important?
Now, give yourself a moment to write that down, don’t lose it!
Imagine having someone genuinely ask that question, and then create the space for you to really think about that question and more without any judgement or agenda, and then letting you explore that deeply in the context of your goals and then move that forward. The coach gives you the space to be you and explore your agenda, values, goals, hopes, and dreams without any judgement is what coaching offers. No advice giving, no telling you what you ought to do, or what they think should be important.
Competent coaches believe you already have what you need, you don’t need to be fixed or told what to do. We also recognize that sometimes it's tough to see a path forward on our own. It can be hard to get out of a rut, or see the sunrise that will eventually brighten the sky, when we are in the darkest part of the night. The coach is there to walk beside you as you make your way through the challenge and create the space for you to grow into your hopes and dreams.
Now that you’ve had a bit of time to think about what is important; what if you could have it?
I would love to hear your thoughts, schedule a sample session so you can experience real transformation! Don’t miss the opportunity to take hold of your experience! Click here to schedule a 30 minute sample session with me and try coaching for free!


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